E-commerce | Lovetek

Consider the following:

Who is the target audience?

Is there a viable market for your product(s)?

Is there a unique selling point or can you offer something different or better than the competition?

Can you offer competitive prices if your products are similar to competitors?

What is your budget?

Consider the cost of building the online shop but also the costs of advertising and marketing, as well as day-to-day running.

Who will manage the day to day running of the shop? It may be the extra workload can be adsorbed by your current resources. There are numerous tasks that will regularly need to be carried out:

Product additions, deletions and amendments
Price adjustments
Customer query handling
Sales processing
Returns
Feedback and reviews
Marketing

An electronic store isn’t for everyone and we aren’t the type to say you need one when you don’t.

That said, done correctly, with a solid plan and a good design, an ecommerce store can improve your bottom line and reach a far wider audience than a physical building…but in the cut and thrust of online commerce you need to stay sharp. It isn’t just a case of throwing a shop up on the net and waiting for the hoards. Your products need to be competitive – not necessarily just on price (although that helps). Consider what makes your product or service uniquely different. Do you offer something no-one else can? Is your product markedly different from your competitors’?

Think of an ecommerce store as a real shop, without the hassle and overheads of bricks and mortar. Depending on how big your store is and how many extra sales it brings in, additional staff are likely required for product additions, deletions and changes as well as price adjustments and queries.

Happily, Lovetek can provide a full ecommerce system which maximises productivity and sales while reducing the overhead of taking your products to market. Our feature-rich ecommerce systems provide customer management tools, payment handling for almost all occasions, as well as a robust and aesthetically pleasing experience for your customers. We are able to set up Virtuemart to run in the Joomla! CMS, wpStoreCart and Shopp for WordPress or Zencart and OSCommerce as stand-alone stores.